“The design world and the advertising world are not that far apart.”
“I always think of design as a way to solve business problems.”
“One of the things that you can do to increase desire is remove obstacles.”
“Let me first say what I do not do, and that's ask people what they want.”
“People are actually happier with fewer choices, and they’ll report back more satisfaction.”
“If something’s not usable, it’s eventually not going to be desirable.”
“The thing that we can’t manufacture are needs.”
“Luxury invokes a form of eternal desire, of which the final goal is to defy the rules.”
“The product has to have a convincing story.”
“We tend to be restless.”
Which products excite the UX experts?
“Architecture is made of obsessions.”
“Infatuation was not a lofty goal. Loyalty was.”
“Malcolm McLaren relied on user testing—or at least his version of it.”
“I've decided to experience the outside world as a user.”
